KIA DESIGN

Makes a Brand

Design gives a soul to the product and reaches to the heart of the people.
When Brands make this emotional connection with people they transcend ordinary brands.

Peter Schreyer Design Track Record

Peter SchreyerThis latest appointment is the newest stage in a highly successful career that has seen Peter Schreyer become one of the automotive industry's most respected authorities on product design. As Audi's chief designer between 1994 and 2002, he was credited with revamping the Audi brand with a number of revolutionary new auto designs. From 2002 to 2005, he was the Chief Designer for Volkswagen and since 2005 has been the head of advanced design for the Volkswagen group, earning critical acclaim for several crucial product launches, featuring a range of unique design concepts. Peter Schreyer's outstanding creative work has led to many national and international awards, including the Design Award of the Federal Republic of Germany and the world famous red dot award. He has also won the German National Design Award several times for helping propel the German auto industry in new directions with his sporty and innovative designs.
Kia’s Global Design Network

As the hub of our global styling operations, the Namyang Design Center closely monitors international design trends to ensure that each new model encapsulates the core values of the Kia brand for markets around the world.

From ideation, styling and prototyping to researching new materials, we continuously tweak the design process in our quest for design perfection. Our Design Center first opened in 1977 with the goal of anticipating the lifestyle changes of our customers in overseas markets in order to better incorporate into our latest design trends. The efforts of our Namyang Design Center are augmented by satellite design centers in USA, Germany and Japan, which ensure that we continue to create unique design concepts and further embellish our reputation as one of the world's leading automakers.

Kia Global Design Network